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This web page sofairsogood.co.uk has the following on the homepage, "Beautiful, Ethical, Fair Trade." Our analyzers viewed that the webpage also said " The best place to shop on-line for ethical fashion." The Website also said " Our Fair trade accessories are stylish, colourful and fun as well as ethical and sustainable. Handmade from natural materials our unique eco friendly bags, scarves, purses, brooches and other jewellery are a great alternative to the traditional high street offerings. So Fair So Good Ltd." The website's header had Fair Trade bags as the most important search term. It is followed by ethical bags, fairtrade handbags, and purses which isn't as highly ranked as Fair Trade bags. The next words they used was scarves. brooches was included but might not be seen by search parsers.